Texting while driving is an ongoing problem, which is why this slightly terrifying statue was erected in Miami during Distracted Driving Awareness Month. The ad agency Alma, which built the sculpture for Sprint, tweeted “‘The Last Emoji’ is no joke”with a photo of the demented smiley face with its banged-up tires for eyes and a red car seat for a tongue.
The sculpture was made from a junkyard wreck, which ended up on the scrapheap because the owner had an accident while texting and driving.
According to Adweek, Sprint and Alma chose Miami as the location for the sculpture, and placed it there April 29, because Florida remains one of the few states that does not prohibit texting while driving as a primary offense. This means that texting drivers can only be issued citations if they’ve been pulled over for another traffic offense.
Floridians are being asked to share the “DN’T TXT & DRIVE” message to posting a picture or selfie with the sculpture using the hashtag #SprintDriveSafe. It’s an important message, and I’d probably listen to the demented emoji. They seem to be striking back everywhere…