Zulu Alpha Kilo created an ad campaign that shows cute gingerbread men murdering each other in various gruesome ways.
The campaign is called ‘Holiday Horror’ – and it was created for Fangoria. In the photographs, gingerbread men are seen meeting grim fates with kitchen appliances.
The design team explained; “We decided to treat holiday imagery with a decidedly ‘horror’ twist. We combined visuals representative of ‘horror’ with everyone’s favourite holiday cookie—the gingerbread man. We created a series of posters featuring gingerbread men doing horrible things to one another.“
If you like clever horror marketing, have a look at a Sonar Billboard That Attracts Bats To Promote Canadian Horror Channel or the Ring series and its crazy marketing history.