There has been a few memorable viral promotion campaigns for horror movies, and of course the Ring series is no stranger to bizarre marketing.
The pranksters who tricked a coffee shop of terrified people into thinking a girl with telekinetic powers was losing control are back with an equally unsettling prank. In the video, which has gone viral, Samara Morgan from The Ring, and its upcoming sequel, Rings, suddenly crawls out of a TV in an electronics store.
According to a behind-the-scenes video, the prep for this elaborate prank meant building a fake wall inside a real store in upstate New York, then covering it in televisions showing trailers for Rings. One of the TV sets concealed a hidden compartment for the actress to emerge from when shoppers least expected!
Check out the video below.