Fans of the hugely successful Insidious franchise will be able to experience the movies in a unique new 4D experience. . For those of you curious as to how the horror industry might utilise the Oculus Rift gaming headset’s technology – this is probably our first major indication. Fusing the tech with the themes of the franchise – the ‘Into the Further Experience will take the form of a mobile tour traveling to different cities in the lead-up to the release of Insidious: Chapter 3.
In the specially designed and uniquely intense 4D experience, the haunted house evolves into a place where analog meets digital. “Into The Further 4D” is a scary trip – where the visitor is subject to virtual and physical scares and surprises at any time! The Experience will prime fans forI nsidious: Chapter 3, the scariest chapter yet from the popular franchise.
For those who can’t attend one of the tour stops, The Further can haunt fans at home; the virtual reality portion of “Into The Further 4D” will be released as a downloadable application on iOS and Android devices. To access the Experience at home, consumers must use a Google Cardboard virtual reality headset. Headsets will be given away for free through the official Insidious Facebook page and through select promotional partners. The Experience will next take hold in Chicago, Philadelphia, Los Angeles, San Francisco, Dallas, and New York.
Blumhouse Productions’ Insidious: Chapter 3, the newest chapter in the terrifying horror series, opens domestically nationwide on Friday, June 5th, 2015. MPAA-rated “PG-13,” Insidious: Chapter 3 stars Dermot Mulroney, Stefanie Scott, Angus Sampson, Mr. Whannell, and Lin Shaye, with the latter trio reprising their roles from the first two movies in the franchise. Insidious: Chapter 3 is written and directed by Mr. Whannell. “This chilling prequel, set before the haunting of the Lambert family, reveals how gifted psychic Elise Rainier (Ms. Shaye) reluctantly agrees to use her ability to contact the dead in order to help a teenage girl (Ms. Scott) who has been targeted by a dangerous supernatural entity.“
Check out the promotional video below to find out more about the experience.