Have your nonprofit organization staff ever given blogging a thought? If your answer is no, you’ve come to the right place. In the global era of technological advancement, it’s almost impossible to make any socially important activity noticed on the web without content. And that’s where blogs shine. Blog posts exist to inform people about your business, as well as show them the impact you create to make the world a better place. Yes, it has nothing to do with dull advertising and self-promotion, which is another great benefit to ponder over.
If you want to promote educational content that hooks and motivates to take action, it’s just about time to start. Of course, blogging is a vast terrain to traverse, but with a little patience and a well thought-out strategy, you’ll bring in new visitors and raise public awareness quickly. So here’s how to get started with blog postings for your nonprofit agency.
Know Your Purpose
Not knowing what to write about in your blog is the same as giving the artist paint and asking to create a masterpiece in seconds. It simply won’t work, because great ideas don’t appear out of nothing. In order to make a difference and really influence readers, you’ll first need to curate the content in the right direction. And to do that, you’ll need to focus on the subject.
So what to write about?
Unlike “news” pages, blog pages are not limited to one concrete type of content. Your blog should always be flexible, touch a variety of issues that you deem most important to dwell on, and of course, bear meaning. Here are several suggestions as to what types of posts work best:
- Case studies featuring success stories of an organization
- Fundraising campaigns results
- Links to news stories about an organization
- Regular updates on your activities and work on different projects
- Introductions of new staff members and farewells from veteran ones
- Posts about work hardships and your solutions to them
- “How to” articles with practical tips and hacks
- Press releases and links to news stories about your agency
- Reports from staff
- Social media timelines
- News about upcoming events
- “Overview” posts showing the process from donation to delivery
- Articles expressing thanks to donors and supporters involved in your movement or project
As you can see, there are countless ideas to consider, and it’s up to you to decide which ones to embark upon. And once you manage to tie your blog to impact, it will unconditionally result in more attention from people who care.
2. Give Your Blog a Lift
Now that you landed on particular content themes and know exactly what your blog will be all about, it’s time to think of the “filling”. While the blog is a relatively creative space with the freedom to write in any style one desires, there are still some basic guidelines that’ll help you not overdo with content quality. Take into account the following suggestions before crafting influential posts:
- Think of proper length. Obviously, there’s no universal formula when it comes to blog length. However, the volume of your blog reads will depend on the type of content you want to publish.
For example, if you’re eager to post news with the announcement of a new fundraising campaign, try to fit this information within the optimal word limit neatly.
This will be a short read which is meant to briefly and informatively notify readers about the event. But if your intent is to spread the word about the important case study, that’ll be a long read that unfolds in the form of a story.
- Choose the right tone. If your blog contains static and unclear language that is devoid of any catchy blasts, it’ll never build bridges between you and your audience. The number-one rule you should always keep in mind while writing any content is to reach people through words.
Your blog should have character and voice which should be both friendly and authoritative. As a nonprofit organization member, you ought to make posts readable and vivid, while keeping in mind that you represent your company.
Show, don’t tell. Trudie Brown, a professional essay writer, recommends always to accompany texts with images, videos, or audio. This was, readers, most of whom are visual learners, could imagine what or who is written about inside the content. Also, the media will separate big text blocks into easily perceived pieces. Consequently, you’ll facilitate the process of consuming complex information and make the message heard.
3. Call Blog Hunters For Help
Now you know that blogging is not an easy thing. That’s mainly because this activity requires a fair share of time investments. It’s clear that you won’t handle this department alone if you want to get published regularly. So the best support you can get will most probably consist of freelancers, volunteers or someone from your staff. You can hire all of them and distribute blogging responsibilities evenly. This way, each employee will have an article to publish every week or month.
The net effect of this implementation is two-fold: you can focus on a different job connected to your nonprofit organization; while your blog writers will concentrate on a particular task without getting lost in a myriad of obligations. Plus, such a working force will greatly contribute to the expansion of your company’s reach and raise your credibility.
A word of warning: make sure you recruit individuals who do know what your organization is all about, as well as how to write engaging and reader-oriented content. Otherwise, you’ll need to fix everything by yourself and start anew.
Blogging is something that’s most commonly attributed to a blessing in disguise. It might sound paradoxical, but starting a blog helps the nonprofit better understand its mission and view its best practices from a different perspective. At least, for this reason, you should consider posting interesting content about your nonprofit organization on the blog. And remember: the best blog posts are those which harness goodness and foster calling.