Designer of the ‘Stranger Things’ Logo Explains It’s Creation

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Have you had a go at Make It Stranger? It’s a fun little app that let’s you create your own version of the distinctive Stranger Things logo. Being one of the biggest, and most unexpected horror releases of last year, you’ll probably recognise the logo even if you haven’t watched the show on Netflix.

It was designed by art director Jacob Boghosian, who explained the design process in more detail on his website. The most important sources of inspiration for the design were classic Stephen King novel covers.

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Over 20 logo options were created, but the team liked the logo using the ITC Benguiat font the most—the final design is a modified version of this text, where the contours of the typeface have been adjusted for a “unique and harmonized lock up”.

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