There are different ways to advertise your law firm. You can use television, newspapers, social media, SEO campaigns, and pay per click ads. The advertising strategy you choose depends on what you want to achieve.
While some law firms have embraced PPC advertisements, others feel like there are better digital advertisement strategies for law firms.
So, do law firms need PPC? If done right, Pay per click advertising is a powerful way to market your law firm online. If you do not know how to run PPC advertising, hire a PPC agency. The right agency will custom make a strategy that fits your needs for the best results.
Outsourcing PPC services allow you to concentrate on your legal work as the specialists ensure that your company is getting known in the market. However, finding the right agency for your law firm can be a challenging task. This is because PPC agencies focus on different areas and strengths, making it hard to find the right fit for your needs.
Below are tips that will help you choose the best PPC agency for your law firm
How to Choose the Right PPC Agency for Your Law Firm
1. Is the Agency Certified?
There are many PPC agencies online, and sometimes differentiating the good from the bad is not easy. To protect yourself from getting scammed, ask to see their PPC certifications. Genuine ones will have the certifications on their website for the world to see.
Working with a qualified and certified agency gives you peace of mind knowing that your company is well represented.
2. What Do You Want to Achieve?
If you are confident that PPC is the best advertising strategy for your law firm, do not jump into finding an agency immediately. Take time to think through the process. What do you want to achieve? What is your budget? Is it a long-term plan?
For the best results, set clear goals and expectations and present them to the agency during the first consultation. The agency should tell you if the goals are realistic and how they plan to help you achieve them. Transparency is key.
3. Communication Is Key
Assuming you do not have all the knowledge about PPC, your agency should explain the metrics and strategies they are planning to use. Set clear rules on communication strategies and how often.
If they decide to make adjustments or changes from the initial plan, they should inform you. If their communication style does not go well with you, contact the next agency on your list.
4. Pricing Structures
PPC agencies will use different pricing structures. It is up to you to choose an agency whose strategies work for you. Common forms of payments include a monthly flat rate, a percentage of the amount spent on the ad, or performance-based fees.
Take time to learn the pros and cons of each payment structure and settle for what works best for your business.
5. Do They Insist on Contracts?
While a contract is a good thing, it might work against you in cases like digital advertisements. You see, they cannot guarantee results. If any agency tries to promise you results take that as a red sign.
That being said, signing a contract means that you will have to stay even if the campaign is not working for you. The best PPC agencies present monthly results and allow you to leave if the advertisements are bearing zero fruits for you.
Find the Right PPC Agency
If you apply the pointers discussed above, selecting the right PPC agency for your law firm will be easy. Set clear goals and expectations, and you will find an agency best suited for you.